Delta Air Lines A: Today, Delta serves over million passengers annually worldwide. Delta is the second-largest carrier in terms of passengers flown and the third-largest in terms of revenue in the world. Being realized as a major legacy airline in the U.
InDelta's daily needs included 7.
Its daily operations also required large amounts of information relating to such areas as flight schedules, gate information, baggage handling, customer service, and tower operation.
To be competitive in the airline industry, Delta required an efficient flow of operations. However, accurate advanced planning is nearly impossible because of such elements as changing economic realities and weather conditions, and unexpected maintenance issues.
Delta Air Lines operates in a competitive industry. Amongst its competitors, its two largest were American Airlines and United. To survive in the industry it was necessary to employ and maintain technologically efficient and cutting edge systems. However, Delta systems of operations were mainly paper based; they still used pneumatic tubes to move information and they made little use of the internet.
As a result, the company lacked a competitive edge. The technology it had was based on various departments independently purchasing the technology they needed and hiring their own IT staff.
|Delta Airlines | Case Study Solution | Case Study Analysis||Brushing up HBR fundamentals will provide a strong base for investigative reading.|
|Development of DELTA Case Solution||SIGN UP Delta Airlines A combination of economic recession and the attacks of September 11, have caused substantial problems for the aviation industry resulting in an industry decline over the past six years.|
|Supplier info centre||It is also home to more thanpeople but a combination of a lack of employment, low incomes, limited food sources, periodic crop failures and high incidence of disease contributes to a significant level of local poverty in what is already one of the poorest countries in sub-Saharan Africa. When the country gained independence intourism was almost completely absent from the Botswana economy but it has developed to the point at which it is now estimated to contribute around 5 per cent of the GDP and is the second largest sector after diamond mining.|
|Videos & Brochures||Increase Font Decrease Font More and more products on the market contain vitamin K2 MK-7, but a market survey has shown that out of products, only 19 of them matched their K2 label claim.|
|Delta Pacific Case Study | torosgazete.com||Initially, the company utilized a traditional model within which customer relationships were built through the services and products supplied by the company Hannay,|
InDelta was still known for its expensive airfares, poor service, limited leg room on flights and use of out-dated inefficient processing systems. The airline industry became increasingly competitive with the arrival of the low-cost carriers, such as, JetBlue, Southwest, and Airtran.
These competitors were taking customers away from the major airline companies. Delta projected that 40 percent of their customers chose low-cost carriers, which was a higher percentage than any other airlines. On January 29Delta tried to segment its market even further when it announced the formation of Song, an independent subsidiary.
Song's objective was to provide the same type of no-frills, cut rate service as Southwest and the other low cost carriers.
Delta however fell short of its plan and so Song was dropped. After September 11th,the airline industry experienced a significant drop in travel. The reasons for the airline industry downfalls also included a weak U.
S and global economy, a tremendous increase in fuel costs, fears of terrorist's attacks, and a decrease in both business and vacation travel. Even though the airline industry endured a lot of hardship, after September 11th Delta's financial condition appeared better than that of most major carriers.
Delta's management had acknowledged that their strategies were not as competitive with the other airlines in the industry. Delta hired an expert Charlie Feld, who assisted them in implementing a modernized information system infrastructure that would be more advanced than that of their competitors.
In Delta, under Feld, developed the Delta Nervous System DNS which would allow them the use of telecommunication technology to connect its applications and databases, so the data would flow simultaneously to wherever they are needed.
This new information system and infrastructure would allow them to compete with industry competitors and save millions of dollars. Identify the key issues Delta needed to revamp and restructure its business strategy as a whole. It had to change the way it conducted its business in order to maintain market share and profitability.
Delta's key issues include the economic effects of September 11th terrorist's attacks, their maintenance of low-cost services, and the improvements in their information systems and infrastructure to gain some competitive advantage in a highly competitive industry.
The events of September 11th had tremendously affected the airline industry. Prior to those events, the industry was already facing challenges due to a weak economy. Fuel cost had risen sharply, and had therefore increased the operational cost of Delta and the airline industry on a whole.
Consequently, long distance travel has significantly decreased since September, 11th. Companies started changing the way they do business. Another reason why business travel experienced a reduction was because of lower travel budgets of companies.
In fact, with the lower travel budgets, companies had to find cheaper means of flying. Companies that chose to fly to transact their business were more often choosing discounted airfares and use of the internet to find low cost flights.
Case Studies Inspired Pro Our Inspired Pro site is a valuable online resource for trade professionals that helps you keep up on the latest industry trends, while getting tips and tools to transform your business. Case-Study Scenarios The case-study scenarios below are based on real projects and clients of Elearning Delta. We present these scenarios from a more personal perspective than traditional case studies because, well, we work with people, not cases. THE EFFECTS OF OIL SPILLAGE IN THE NIGER DELTA A CASE STUDY OF UGHELLI SOUTH LOCAL GOVERNMENT AREA OF DELTA STATE. CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY In recent years, tremendous attention has been directed towards environmental deterioration by man’s activities which adversely affect the lives of plants and animals .
Thus, as travelers chose discounted airlines for business travel, smaller carriers such as Jet Blue, Southwest, and Air Tran were all striving at the expense of Delta and the other major airline companies.
The September 11th,terrorist attacks and threat of further terrorist attacks caused a decline in vacation travel. In the years after September 11th, the Iraq war and health concerns such as SARS and the avian flu, were additional reasons for the decline in vacation travel.
This accumulated drop in demand for travel, both business and personal, pushed some airlines closer to chapter 11 bankruptcies.SS+K exists to lead brands through moments of change.
We specialize in working with insurgent brands in crowded categories, mobilizing younger audiences, contemporizing and rebranding organizations and creating mission-based movements. Delta Airlines approached Advanced Barcode and Label Technologies to develop a more efficient label and tracking solution, improved labor intensive.
Mississippi Delta case study focuses on the aerial application of polyacrylamide on Mississippi Delta Farmland. CASE: Delta Plastics, Inc. (B) By Sarah Wolfe ITT Have you taken the time to look at your plastic containers? Well, if you do there is a chance that your containers have flaws and defects that are noticeable to the human eye.
March CHEMICAL MANAGEMENT SERVICES CASE STUDY DELTA AIR LINES Company Delta Air Lines • Second largest airline in the US • Headquartered in Atlanta, GA. Delta can take advantage of many features to enhance the in-flight customer experience including the ability for flight attendants to process customer upgrades in-flight, validate credit cards for on-board purchases, and send eReceipts for on-board purchases.